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亞歷克斯·奧斯本

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1.亞歷克斯·奧斯本簡(jiǎn)介

亞歷克斯·奧斯本:創(chuàng)造學(xué)和創(chuàng)造工程之父、頭腦風(fēng)暴法的發(fā)明人,美國(guó)BBDO廣告公司(Batten, Bcroton, Durstine and Osborn)創(chuàng)始人,前BBDO公司副經(jīng)理。是美國(guó)著名的創(chuàng)意思維大師,創(chuàng)設(shè)了美國(guó)創(chuàng)造教育基金會(huì),開(kāi)創(chuàng)了每年一度的創(chuàng)造性解決問(wèn)題講習(xí)會(huì),并任第一任主席,他的許多創(chuàng)意思維模式已成為家喻戶曉的常有方式。所著《創(chuàng)造性想象》的銷量曾一度超過(guò)圣經(jīng)的銷量。20世紀(jì)40年代,亞歷克斯?奧斯本在其公司發(fā)起創(chuàng)新研討。1953年和帕內(nèi)斯教授在在紐約州立大學(xué)布法羅學(xué)院創(chuàng)辦了世界上第一個(gè)創(chuàng)造學(xué)系,開(kāi)始招收創(chuàng)造學(xué)專業(yè)的本科生和碩士研究生。1954年,奧斯本作為布法羅州立大學(xué)的董事會(huì)成員,促成該校建立“創(chuàng)新教育基金會(huì)”。

亞歷克斯·F·奧斯本提出的最負(fù)盛名的促進(jìn)創(chuàng)造力技法——頭腦風(fēng)暴法,所以大家都稱他為“頭腦風(fēng)暴法之父”。這種方法的目的是通過(guò)找到新的和異想天開(kāi)的解決問(wèn)題的方法來(lái)解決問(wèn)題。

2.Alex F. Osborn

Alex F. Osborn helped found Batten, Barton, Durstine and Osborn in 1919 and served as its executive vice president and general manager from 1938 to 1945 when he became vice chairman of the board. But this success and prestige at the pinnacle of the advertising industry did not satisfy his ambition completely.

He spent much of his life pioneering in the broader realms of idea development - teaching how to think creatively. He began with a manual he compiled on how to solve merchandising problems. This grew into the book How to Think Up and was followed by Your Creative Power, Make Up Your Mind and The Gold Mine Between Your Ears - each of which was translated into numerous foreign languages and sold widely.

He devoted the last decade of his life to promoting the Creative Education Foundation, which he financed by assigning to it the royalties from his books. The University of Buffalo and other universities established courses in creativity and by 1965 there existed campus courses applying his techniques in fields as far apart as architecture, animal husbandry, novel writing and police training. The Post Office Department issued a manual on the subject and the Air Force put 50,000 reserve officers through training in creative thinking on 300 campuses.

He is generally credited with creating such phrases as "brainstorming" and "creative imagination." The diversity of his interests, including avid participation in the University of Buffalo, fine arts, painting, hospital and other charitable causes, displayed the breadth of a citizen who made his mark by initiating and practicing the principles of creative living.

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